Raising the Bar for Athletic Facilities
Some of the toughest competition in sports today is happening in the area of athletic facilities. Teams at all levels are competing against streaming services for fans’ time and attention; they are competing for the best athletes and the most talented coaches. And they are demanding state-of-the-art facilities to pull it off. What’s happening at the highest tier of professional sports arenas, locker rooms, and training facilities is not being lost on college and university planners, where the stakes may be even higher. At play in collegiate athletic facilities are mandates to boost the school’s brand, attract students, increase donor support, and develop new sources of revenue.