Skip to main content

Creating interdisciplinary collaboration and innovation: Alignment, storytelling, technology

Tim Cowell
Tim Cowell
Director of Space Planning and Design at USC Viterbi
 
John Roberson
John Roberson
CEO, Chief Cheerleader
 

The interdisciplinary collaboration at USC Viterbi showcases the power of innovation across diverse fields. The inspiring and future-facing vision of project donors and the blending of diverse disciplines has led to a groundbreaking human-centered computing center: Ginsburg Hall. In this session, Tim Cowell and Reese Stevens document how this project was managed from a storytelling and donor recognition perspective, and the challenges, opportunities, and unexpected benefits encountered along the way. They provide valuable insights into how strategic partnerships enhance interdisciplinary projects using technology and branding to tell powerful stories that resonate with donors and stakeholders to drive innovation.